As a legacy of my work with MTM London, I am very interested in how technology can change business models. Crowdsourcing seems very in at the moment. Some of the developments I have been following include:
- Victors & Spoils – ‘the world’s first creative (ad) agency built on crowdsourcing principles
- The Tuttle Club’s model of collaborative social-media consulting (although I am unclear how they split the fees)
- 99 Designs, CrowdSPRING, Genius Rocket – crowdsourced design
All of these are Nathan Barley creative ventures. Can/does crowdsourcing work as well in other sectors? I am aware, of course, of Wikinvest and Knol, but I am not sure they are in the same category.