Via the blog Cheep Talk, I came across a good example for the policy analysis unit of my Masters course.
The New York Times reports that although people say that they make healthier choices when calorie-counts are displayed on fast-food menus, based on evidence from their receipts, the opposite is in fact true. At least in some areas, people are, on average, ordering more calories than before the labelling requirements were introduced.
This is a useful counter-factual for the type of ‘libertarian paternalism’ promoted in Sunstein and Thaler’s pop-policy book, Nudge.
For what it’s worth, I think that this example may be skewed by the demographic in the poorer areas in which receipts were collected. Perhaps people are maximising their calories per dollar. This is, in many ways, the natural human instinct.
The recession may also play a role here. I would be interested to know if this receipt-collection exercise had a control – a measurement of whether calorie consumption had gone up in similar cities where these measures had not be introduced. Without that, how can you rule out the possibility that people comfort-eat in a recession?