The economics of NINJa

The Business Environment Unit (BEU) is no more. I now work in the New Industry, New Jobs Directorate (NINJa). According to this excellent paper:

…the ninja were but one manifestation of fierce and extensive resistance to encroaching armies in the dying years of medieval Japan…. [they] armed themselves with simple weapons and guerrilla techniques…

Not a bad fit to my new unit. However:

…the ninja and the communities they defended were eventually slaughtered or intimidated into quiescence by the powerful armies of the “unifiers” like Oda Nobunaga and Toyotomi Hideyoshi in the 16th century.

Not the best omen.

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